Gold Stars Speakers Bureau, A division of Dynamic Pathways, Inc.
7478 N. La Cholla Blvd. - Tucson, AZ 8741 USA
Copyright © 2014 Dynamic Pathways, Inc.
You Wrote a Great Book; So Why Isn’t It Selling?
You’ve written and published your book. That’s a great
accomplishment. Now, you wish to have people purchase and
read your book. You’re waiting for your royalties to come rolling
in from your publisher. Unfortunately, if you are like most
authors, you are destined to be disappointed. The amount of
money you will receive is nowhere near what you may have seen
in your dreams.
We Know It’s More Than The Money
You also wrote your book to have people read it and benefit from
what you shared. After all, you put a lot of yourself, your
knowledge, and any insights you had collected into your book.
You wanted to have your book spread to a huge audience where
you can have the greatest results.
Selling Your Book Is Your Job
Your publisher probably did not mention it, but selling your book
is your job. Your publisher will only send your book to its
distribution chain of distributors and wholesalers. Hopefully,
retail bookstores and chains will pick up your book. Then,
perhaps a person will wander into the bookstore and purchase
your book. From that sale, you will receive your royalties, less
taxes, returns, and shipping costs. Unless you are a celebrity
author, this is not a very hopeful or prosperous future.
Another Path To Take
Have you even had to share your expertise with others? By
speaking to others, you have a chance to get them excited about
the contents of your book. Then, instead of trying to sell your
book, those who have found value if what you shared will be
eager to purchase your book. After all, if you could share some
valuable insights and knowledge in an hour, how much more
useful information will they find in your book? Can you picture
yourself, stand there as people buy your books and ask you to
autograph your books for them?
As a professional speaker, you can have that opportunity. You
will not only have people purchasing your book, you will also get
paid to speak. This is an authors dream come true.
Who Are We and How Do We Know?
Andrea Gold and Gary Yamamoto have been providing speakers
to their clients for over 25 years. During that time, they have
booked thousands of engagements for millions of dollars. The
speakers who have given presentations were paid to speak and
were also able to sell their book to the client.
In a single booking, Andrea was able to sell as much as $29,000
worth of an author’s book. While this is an exceptional case, you
know that to see any quantity of books beats selling books one-
The Speaking Business
For a single speaking engagement, speakers receive thousands
of dollars. As a professional speaker, we have almost no one who
speaks for less than a thousand follars. For celebrity speakers,
their fees go well into six-figures. Add to that any book sales and
you can have a wonderful income source.
What Does It Take
As an author, you are an expert on the subject of your book. You
can make your speaking services available to different local
groups. They may not have the fund to pay you, but you have a
chance to speak and sell your book. To be proficient in becoming
a speaker and selling from the platform, the following is what
you need to know.
Fiction and non-fiction authors can be speakers.
What makes you an authority.
Why you should expect to be paid to speak.
Finding your prospects.
Who is your best market.
How to sell on and off the platform.
Making quantity book sales.
How to get paid when the client has not funds.
How to market your book effectively.
Using webinars and teleseminars.
Using a MiniBük to promote your book.
Advantages of having a MiniBük product.
Creating book sales contracts.
Advantages of self-publishing your book.
Bundling your products for increased sales.
Make More Money
You are the key to book sales. If your book does not sell quickly,
your publisher will remainder your book. Yes we know they are
heartless, but they are in business. Always remember, you are
also in business. Your business is to concentrate on how you can
market and sell your books.
If your book is about to be remaindered, you will have a chance
to purchase your book. You will then have to sell it yourself. You
need to keep reminding yourself that you are in the book selling
business. It is not by chance that if you have a bestseller, you
will be called a “bestselling author.” No one is ever called a “best
If you self-publish your book, you have a greater return for each
book sold. Unfortunately, you will have to sell each book
yourself. You could get bookstores to take them, but they usually
refuse to work with individual publishers. You would approach
gift shops, but they may not be interested in your topic.
How Much Money?
Here is a quote from one of our speakers.
“Someone once asked me how much I made for my first
Guerrilla Marketing book. The answer I gave was $10 million.
The book itself only paid me about $35,000 in royalties, but the
speaking engagements, spinoff books, newsletters, columns,
boot-camps, consulting, and wide open doors resulted in the
remaining $9,965,000,” - Jay Conrad Livinston
Making $10 million on your book may seem impossible, but look
at the potential. Consider his royalties compated to what Jay
ultimately earned. Expanding your mind to consider and use
your book’s full potential can be huge.
Can you imagine the many venues where you could be sharing
your insights and wisdom with so many who are eager to learn
what you know? Is it possible for you? Yes. Can we guarantee it?
Unfortunately, we can only guarantee that through what we
teach and honest application, you will discover how far you can
How do we know all this. Andrea is the president of Gold Stars
Speakers Bureau. She has booked thousands of engagements for
speakers, many of whom were authors. She has sold quantity
books by the thousands. She knows the speaking business.
Co-author Gary Yamamoto has been a professional speaker for
over 30 years. He was the president of a trade book publishing
company. He is the author of several books. He knows the
publishing and speaking businesses. He knows what works and
what does not.
Selling Your Books
To make the fastest progress, go to our store and purchase this
workbook along with the book that will transform your life.
Discover the critical keys that will accelerate your career as a
successful professional speaker. You will not regret making this
Authors Who Speak Sell More Books
Price: only $9.97 + S&H . . . . . . . . . . . . . . . . . .
Invest in your speaking career. Also get our
book on the business of professional speaking!
We also have a resource guide that will teach you the business
side of speaking. It shows you how to get the bookings you need
in order to speak.
The Business of Professional Speaking: Proven Secrets to
Becoming a Million Dollar Speaker.
Get both of these books to accelerate your speaking career!
Price for Both: $39.92 U.S. + S&H . . . . . . . . .
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