Gold Stars Speakers Bureau, A division of Dynamic Pathways, Inc.
7478 N. La Cholla Blvd. - Tucson, AZ 8741 USA
Copyright © 2014 Dynamic Pathways, Inc.
What This Book Containes:
Chapter 1 – The Speaking Business
Chapter 2 – What Makes You a Professional Speaker?
Chapter 3 – The Business of Speaking
Running Your Business
Running your business as a business requires you to create plans
to help you succeed. Most beginning speakers have neither a
business plan nor a marketing plan. They are flying by the seat
of their pants and, kindly put, eventually end up falling on that
part of their pants. Additionally, this book is filled with ideas and
insights that will help you to avoid so many of the pitfalls that
have plagued speakers. You need to read Chapter 4.
Chapter 4 – How the Economy Affects the Speaking Business
Who should purchase this book
Business Leaders and Managers
Customer Service Experts
Professional Speakers who are constantly being
approached by new speakers. Become an affiliate and send
new speakers to our website.
IF YOU ARE AN AUTHOR AND WANT TO GET PAID TO SELL
YOUR BOOKS, this is your solution. You can start now on a
system to maximize your books and reach the audience you
wrote your book to reach. Buy now and take full advantage of
the purchase of the hardcover and e-book versions of this
system to sell your books!
Competing in a Hyper-competitive World
You need smart positioning and marketing strategies. You will
find a wealth of business wisdom to help you to truly compete in
this market. You must better understand the how to best set up
your business and also understand the competition. The
following chapters will give you what you need to excel.
Chapter 5 – The Speaker’s Office
Chapter 6 – Types of Speakers
Chapter 7 – Types of Presentations
Chapter 8 – Accessories and Props
Entrepreneur Looking for a New Career
This is the source of knowledge that will give you everything you
need to start. Buy now and take full advantage of the purchase
of the hardcover and e-book versions of this moneymaking book!
Are You Ready?
This is one area that concerns not only beginning speakers, but
also experienced speakers. What should you charge for a
keynote presentation? What about a breakout session? Should
you discount for more than one speaking engagement and how
much should that be? What about international engagements?
What should you charge if they want to tape your presentations?
Should you charge if they want to have multiple, remote
broadcasts of your presentation? When should you raise your
fees and by how much? Then, after you have your fees
established, you need to be very good. We have the answers in
the following chapters.
Chapter 9 – Pricing Your Presentation
Chapter 10 – Practice and Free Speeches
EVENT PLANNER EXPECTATIONS
What is it that an event planner is looking for in a speaker? Over
the years, we have listened to event planners and decision
makers who told us what they liked and disliked in the speakers
they reviewed. We have gathered this information and placed it
in this chapter. You will know what you should put in your
promotional material and what you should leave out.
Chapter 11 – What a Meeting Planner Expects From a Speaker
IF YOU HAVE NOW READ ENOUGH, you can start reading and
applying this information for great returns, now! Buy now and
take full advantage of the purchase of the hardcover and
paperback versions of this moneymaking book!
This is a must-read if you want to work with speakers bureaus.
You will discover how they work and what to expect from them.
At the same time, you will find out what they expect from you.
We have included the topic headings in Chapter 12 to show you
what you need to know to approach and work with the people
who book speakers for a living.
Chapter 12 – Working with Speakers Bureaus
Approaching the Bureau
Checking Out a Speakers Bureau
Your Demo Video
Your Business Operation
Be Bureau Friendly
Repeat and Spinoff Business
Be Easy to Work With
Holds and Releases
Educate Your Staff
After Your Presentation
When You Receive Leads
Payment from a Speakers Bureau
End Run Clients
Updating Your Website
One Final Thing
Chapter 13 – How Speakers Bureaus Rate Speakers
Chapter 14 – Sales and Marketing: Prospects and Clients
Chapter 15 – Marketing to Speakers Bureaus
Your marketing material is critical to your success, whether you
are approaching a speakers bureau or a prospect. You must have
the marketing material that will appeal to those who have seen
hundreds or even thousands of marketing material. There are so
many different marketing avenues you can take. Learn what is
critical and what is not.
Chapter 16 – Creating Effective Marketing Material
Chapter 17 – Important Factors to Consider When Accepting a
Chapter 18 – Travel Arrangements
Chapter 19 – Payments and Travel Expenses
When you are booked, you should write your own contract. We
will tell you why you need to do this and why you should not use
the client's contract, if at all possible. We also discuss all the
necessary elements in a contract that we have learned during
our 25+ years in the business.
Chapter 20 – Your Booking Contract
This is another source of income. As a speaker, you have a
wonderful resource to create a number of products from your
speech. This can be a lucrative income source. As a speaker, you
have an immediate source of customers, the audience when you
Chapter 21 – Creating Products
BENEFITS TO AUTHORS
Authors, we know what you are going through. We know how
much work and dedication went into creating your book. You
see, the authors have been in the book business for years. Gary
was president of a trade book publishing company. Andrea has
been marketing director of two publishing companies and also
the assistant to the president of a major catalog publishing
company. Here are a few of the benefits authors receive as a
Make thousands in speaking fees.
Have more time in your life with family and friends.
Share your passion that made you write you book.
Help people – give them hope and entertain them.
Travel to resorts, all expenses paid, and enjoy yourself.
Meet the heads of corporation and trade associations.
Fulfillment of sharing your message .
Have audience members refer you to friends who could
hire you to speak or purchase your books.
It is so simple to forget to being something when packing and
rushing off to a speaking engagement. We included a check list
in our book to minimize that possibility.
Chapter 22 – Check Lists
What have some of the best speakers on the planet found during
their years of speaking. We asked these professionals what they
would like to share with you that will help your career. You will
find some great gems. We feel that what they shared is
Chapter 23 – Best Practices of Professional Speakers
YOUR LIFE AS A SPEAKER
Here we pull it all together. We show you how the elements
(from marketing to booking to speaking), discussed in the
previous chapters, should be used to create your speaking
business. We create a day in your life, showing you what a
Chapter 24 – The Speaker’s Life
Chapter 25 – Summary
WHAT ELSE DID WE INCLUDE?
Supplement A – National Speakers Association and Chapters
Do yourself a favor. If you really want to accelerate your career
by associating with professional speakers, join the National
Supplement B – Marketing Checklist
Put into action some of these.
Supplement C – Sample Contract
Copy this as a guideline as you develop your own.
Supplement D – Questionnaire
Gather important information using this questionnaire.
TO KNOW HOW TO CREATE A CONTRACT AND DEVELOP A
USEFUL QUESTIONNAIRE ARE ALSO PRICELESS! It also
shows you how to avoid leaving any money on the table and
prevent being taken advantage of.
Supplement E – Customizer - Speech
Use this detailed questionnaire to customize your presentations.
Supplement F – Customizer - Training
Plus, use this detailed questionnaire to customize your training
Supplement G – Packing List
Have you ever gone to give a speech and realized that you
forgot to bring something? Adapt this to your needs.
Supplement H – Travel Expense
Keep your travel expenses organized by using this chart.
Supplement I – Speaker Evaluation
Do you follow up with an evaluation of your presentation? Gather
testimonials and speaking leads.
Supplement J – Proposal – Get Along – Conflict
Refer to this sample proposal as a guideline to help communicate
your value, sell additional useful programs, and to pinpoint the
needs of your clients.
Are you on track to move your speaking career into gear?
The Business of Successful Speaking gives you a solid
foundation for building your profitable and rewarding speaking
business. Order it and make your speaking dream a reality now!
P.S. A must have for every aspiring or newer speaker! Open your
eyes to the fantastic opportunities and possibilities!
Do not let another day pass and lose your dream of becoming a
successful, future, million-dollar, professional speaker.
When you purchase The Business of Successful Speaking,
you will have a tremendous amount of information to work with.
When you finish reading the book, it may be difficult to decide
where to begin. There are so many different areas you can work
with to improve your speaking career. To help speakers to
systematically improve their business, we have a workbook that
will help you to systematically work on specific areas of your
business and obtain the results you desire. To get the best and
quickest results, we recommend you get both book and
workbook which is available at an even larger discount.
The Business of Successful Speaking: Proven Secrets to
Becoming a Million Dollar Speaker
Hardcover (USA only): $29.95 + S&H . . . . . . . . .
Workbook (USA only): $24.95 + S&H . . . . . . . . .
E-BOOK VERSION AVAILABLE
The Business of Successful Speaking
e-book version $24.95 . . . . . . . . . . . . . . . . . . .
The Business of Successful Speaking Workbook
e-book verson: $19.95 . . . . . . . . . . . . . . . . . . .
For Bundled Discounts . . . . . . . . . . . . . . . . . . .
Discover how to increase sales during a speech . . .
The Business of Successful Speaking:
Proven Secrets to Becoming a
Million Dollar Speaker
"Love your book for building my
"If you think you're going to be
successful just because you've got a
'good speech' - think again. Unless you
master the business aspects of
speaking, you've just got a hobby, not
a career. Andrea and Gary cut your
learning curve and give you a head
start with 'The Business of Speaking.'
Hey, the speaking business is just that
- a business. The speech is only the
Joe Calloway, CSP, CPAE
Author: Becoming a Category of
"This is the most detailed, up-to-date
text book for beginning or seasoned
professional speakers. Everything I’ve
learned the hard way over 30+ years of
being in the business is in one easy to
use document. If only I would have had
this when I started out!"
Mike McKinley, CSP, CPAE
2008 Cavett Winner and NSA
"Many speakers have wonderful
platform skills, fantastic content and
absolutely no marketing savvy. This
book can help great speakers become
"The Business of Speaking should be
required reading for anyone entering
the speaking business! Your fantastic
message and wonderful delivery really
don’t matter, if not one is listening. The
Business of Speaking will help ensure
that you have an audience."
Author: What Got You Here Won't
Get You There
"This is the most comprehensive flight
plan for the business of speaking I have
ever seen, written by two experienced
and successful industry experts. A must
read for speakers plotting their career."
Former CEO Southwest Airlines
Author: The Winds of Turbulence
"Andrea and Gary truly understand that
success as a professional speaker has
less to do with your ability to give a
great speech. They have outlined the
path to help you focus your business,
intensify your selling efforts and to run
your speaking business as a business. I
wish this book had been available when
I began my professional speaking
career in 1982! It would have saved me
thousands of dollars and years of trial
Jim Pancero, CSP, CPAE
Professional speaker, consultant
& trainer for over 27 years.
"I have said this for years: ‘The job is
not doing the speech, it is getting the
speech.’ Andrea Gold teaches you how
to get the speech, as well as how to
run your speaking business.
Throughout this book she reveals secret
after secret on how to get into the
business and be successful as a
professional speaker. Where was this
book when I was first getting started?"
Shep Hyken, CSP, CPAE
Author: The Cult of the Customer
"On a scale of 0-10 the book, The
Business of Successful Speaking, is an
11. Whether you are a new speaker or
a veteran this book is guaranteed to
provide you with the tools to take your
career to the next level. It's a "must
have" book for your library and
contains everything you wanted to
know about the speaking profession but
were afraid to ask."
Professional Speaker and Author
"While addressed to the newer speaker,
even seasoned "pros" will find nuggets
of "Gold" (and a touch of Yamamoto) in
this timely and important book.
Combining the talents and experiences
of this bureau-speaker partnership, you
will learn much from their proven
expertise in the "business of speaking."
So, whether you're just starting out or
have been around for a bit, you will find
this book a valuable and exciting
learning tool as you begin or continue
Edward E. Scannell, CMP, CSP
Past National. President, National
"Gold and Yamamoto have poured years
of experience onto these pages. This
book provides the fundamentals for
newbies in the industry and several key
secrets for seasoned speakers. Times
change; demands change; etiquette
changes. This book prevents a mistake
that can cost a career, and puts you on
the path to quick success. It's easily
worth ten times the price!"
Dianna Booher, MA, CSP, CPAE,
Author: The Voice of Authority and
more than 40 other books
"Andrea Gold is one of the “good guys”
in the bureau business. I have always
valued and appreciated her council. She
and Gary have captured the essence of
what it takes to be successful in their
new book. For the emerging
professional speaker, this will be an
effective roadmap for success. For the
experienced professional speaker, this
book will be a much needed tune up.
Wherever you are in your speaking
career, you need this book, NOW!"
Ed Rigsbee, CSP
"Let's get to the point. If you want to
become a successful speaker then you
have to read this e-book. It's simple,
It's informative and it's invaluable. I
wish it was available when I got
Steve Rizzo, CPAE
"Andrea and Gary are two of the best in
the business and for them to share all
this information in one book is
amazing! This book will help you to
Grow and Go to the next level! I highly
recommend this book!"
Willie Jolley, MA, CSP, CPAE
Author: A Setback is a Setup for a
"Andrea Gold’s new book is insightful,
impactful, and invaluable to anyone
who is serious about the speaking
business. The profession has needed a
good book on the ‘business of
speaking’, and this is it! Read it and
you will get a powerful overview of
what this business is all about and how
to prosper in it."
Don Hutson, CSP, CPAE
Author: The One Minute
"A freaking bargain!!!! New speakers
will pay $99.00 for it without a
problem. And they should invest a
hundred bucks to learn what they
Author: Nobody Moved Your
"You will shorten your learning curve
and increase your earning curve by
reading and applying this book's
messages. Andrea Gold and Gary
Yamamoto have written a vital guide for
anyone who is building a practice as a
speaker. I know how valuable this book
can be for you because as the co-
creator of The Professional Speaking
Institute I have spent hundreds of
hours isolating the steps and skills
necessary for success as a professional
speaker. All of those business skills are
covered in this book. Use it as your
handbook. Keep it filled with tabs and
highlights to recall the best ideas and
tips. Use the forms and checklists,
don't just read it, devour it."
Jim Cathcart, CSP, CPAE
Author: Relationship Selling and
13 other books.
"Andrea and Gary have hit a home run.
This information is must read for any
speaker. For emerging speakers, here is
a step-by-step guide to jump start a
successful speaking business. And for
the experienced speaking professional,
this is an excellent reminder on how to
move to the next level. You can’t move
forward if you don’t invest in yourself!"
Marsha Petrie Sue, CSP, MBA
Speaker, Author, Executive Coach
"Just got done reading your book. It
Nate Booth, DDS
Speaker, Author, and Success
"I love this book, thank you so much.
So many things I never even thought
about. Wow, I love it. Could not put it
down, every paragraph is 'wow'. I
usually sleep by 10 pm. Last night I
kept reading it until midnight, still I
was not sleepy but I had to sleep by
Motivational Speaker for Women
"If only I could go back and undo some
of the mistakes… many of them
expensive mistakes… I made early in
my speaking career! Andrea Gold’s e-
book The Business of Speaking would
have saved me thousands of dollars,
hours of frustration and years of
making less money than I should have
"Each time I get a booking from
Andrea’s bureau, I still learn more from
her. If you want to jump-start your
career, Andrea’s information and ideas
will help you make it happen."
Larry Mersereau, CTC
Author: Stand Out and 3 other
books on sales and marketing
"Wow! I will champion this book to
anyone and everyone I meet who wants
to be a speaker or trainer! This is the
definitive A to Z guide to everything a
new speaker (and veteran for that
matter) needs to know to build and
sustain a successful speaking career.
My only complaint is that it's way too
Author: Nobody Moved Your
"To the beginning speaker this will be
like drinking from a fire hose… skip the
first million, go straight for the
T. Scott Gross, CSP, IFR, EMT,
Author: Microbranding, and Why
"The authors run Gold Stars Speakers
Bureau. They don't appear to hold
anything back in telling how to get
started, decide on fees, bill clients and
improve chances for success..."
Arizona Daily Star
Are you an aspiring speaker who wants to make it in the
business of professional speaking? Or you may be a seasoned
speaker who wants to increase his income. In order to excel in
this lucrative business, you need to create a solid foundation to
success in the BUSINESS of speaking.
Talent is not enough! Learn the business from the inside...
from the combined know-how of a speaker and a speakers
bureau! Find out the proven secrets that you need in order to
succeed as a professional speaker.
"I CAN DO THAT!"
Have you ever seen professional speakers giving their
presentations and thought, "I can do that!" Could you see
yourself, sharing your knowledge and wisdom with huge
audiences, finishing to a standing ovation? Did you wish you
could be paid thousands of dollars for doing what you love to do?
Have you ever wanted to travel to exotic and beautiful places,
stay in great hotels, and be paid to do it?
The Glamorous World of Speaking
Welcome to the world of professional speaking. In this world,
speakers are paid great sums of money to simply give a speech.
It all sounds so easy. One day, you simply wake up and say, "I
am a speaker!"
However, then you must then ask yourself,
"How do I create and build a professional speaking business?"
And, "Who knows about me and is willing to pay me to speak to
In order to help you, we have created a great resource. It will
answer all your questions on what it takes to be a professional
From Inside the Business
You need to learn is the business side of the speaking profession.
The authors, Andrea Gold and Gary Yamamoto, have owned and
operated Gold Stars Speakers Bureau® since 1989. Since then,
they have booked thousands of professional speakers for a
cumulative total of tens of millions of dollars. They are members
of both the National Speakers Association and the International
Group of Agencies and Bureaus. They know the speaking
More than that, they know what decision makers and meeting
planners are looking for. Andrea and her staff have listened to
and responded to their needs for more than two decades. They
know what decision makers and meeting planners are looking for
in a speaker. They have heard the meeting planners desires,
needs, fears, frustrations, complaints, anger, and praises. When
they see the marketing material from speakers, they know
whether it is going to sell or not.
Why Write This Book
Nearly every day, Andrea receives calls from people who want
information on how to be a professional speaker. They want
information such as:
"What do people speaking on my topic charge for a keynote?"
"What is the most popular topic so I can create a speech on that
"Can you help me to become a professional speaker so we can
make a lot of money together?"
In the bureau business, time is very short. Andrea and Gary saw
a tremendous need to help speakers who called with questions,
but felt bad turning them away. They referred newer speakers to
consultants, but speakers couldn't always afford the fee. Thus
The Business of Successful Speaking, book was created for you.
You will find answers to many questions, to help you launch your
speaking career faster and on a solid foundation.
IF YOU HAVE NOW READ ENOUGH, you can start reading and
applying this information for great returns, now! Buy now and
take full advantage of the purchase of the hardcover versions of
this moneymaking book!
Talent is Not Enough!
In order to help you learn the business side of professional
speaking, Andrea and Gary have written this book. Learn the
combined know-how from a speaker and a speakers bureau! Find
out the proven secrets in order to succeed as a professional
speaker. By using this e-book, you will learn the ins and outs:
Partnering well with speakers bureaus
Jump-starting your speaking business
Discovering secrets to effectively market yourself
Getting the basics to do business right the first time
Access valuable forms and checklists
Every new speaker needs an information packed reference book!
We created one that is crammed full of tips and secrets and it
will give you a great ideas for growing your business. Just using
one of certain suggestions in the book can multiply your
earnings many times over!
By doing the business of speaking the smart way, you really can
achieve that million dollar mark... and then some! So what's
holding you up? Invest in yourself!
This book is written in a concise style that quickly gives you the
information you need in order to get your professional speaking
career started! Now—not tomorrow or a month or a year from
now. Read below for a sampling of the secrets and knowledge
that you can apply today for long-lasting success!