Harry Beckwith has led major marketing initiatives for 14 Fortune 100 companies, including Target, Wells Fargo, Merck and IBM, work that has won the American Marketing Association's highest award.
Harry also is an internationally acclaimed speaker. Over 96% of audience members -- in cities including Bombay, Moscow, New Delhi, Beijing, Warsaw and Stockholm, and for clients including Microsoft, Hewlett-Packard and ABC Television -- have awarded his presentations perfect scores.
He has been cited as a marketing expert on topics ranging from the Pentagon and the White House's handling of the invasion of Iraq to the branding of the country of Canada and the future of Fannie Mae. Among the many media outlets that have interviewed Harry are CNN, Inc., Business Week, Crain's New York Business, Business 2.0 and The Wall Street Journal.
Harry's first book, "Selling the Invisible" (Warner Books: 1997), spent an unprecedented 36 consecutive months on the Business Week bestseller list and was recently named one of the top ten business and management books of all time. Total sales have surpassed 600,000 copies in 15 translations, and the book is a required text for many graduate business students.
Some of his other books, "The Invisible Touch" and "What Clients Love," have sold over 120,000 copies in the United States and been translated into 20 languages. His reading of the audio version of "What Clients Love" was named one of the top five business and educational audio books of 2003. Harry is also featured in the book, "The Ten Simple Secrets of the World's Great Business Communicators."
Harry graduated Phi Beta Kappa from Stanford University, where he won the national collegiate journalism award as a freshman. He later served as Editor-in-Chief of Oregon Law Review, the school's highest honor, and as a law clerk to a federal judge. Harry left the practice of law in 1980, and four years later was named creative supervisor of Carmichael-Lynch -- the fastest promotion in the history of the firm that Advertising Age has honored four times as the country's most creative mid-sized agency. Since 1975, Harry has run over 57,000 miles in his spare time -- more than twice around the world.
- Selling the Invisible: The Four Keys To Marketing Services
- Selling the Cloud: How to Sell and Market Cloud Computing
- Selling the Third Miracle: Financial Services Marketing (keynote or workshop)
- Beyond Blink: How Prospects Decide
- What Clients Love: Client Relationship and Customer Experience Mastery
- Positioning and Branding (Workshop)
- Selling the Invisible (Sales Workshop)
- Growing the Professional Service (Workshop)
- Selling the Newest Invisible (Workshop)
Branding, Customer Service, Communication, Marketing, Sales, Management, Celebrity
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Speaker's Asking Fee Range
$15,000 or more
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