Keith Ferrazzi is the Founder and CEO of Ferrazzi Greenlight. He provides market leaders with strategic consulting and training services to increase company sales and enhance team performance.
Ferrazzi and his associates are the world’s leading experts in the relational and collaborative sciences. Their research has proven the singular predictive importance of relationships to business success (sales, team performance, and individual career advancement). Their applied work with thousands of the most respected organizations has established clear methodologies for accelerating such relationship development.
Ferrazzi Greenlight strategically leverages the insight of its executive team, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi’s bestselling book, Never Eat Alone. Never Eat Alone has been recognized as one of the best business books of 2005, 2006, and 2007 and it has become a must read for virtually all business schools. His recent book, Who’s Got Your Back, guides readers to develop an intimate inner circle, a handful of people who they trust completely to hold them accountable to ever higher levels of achievement.
Ferrazzi created The Relationship Masters Academy, an online learning academy for “people skills” that delivers an exclusive program aimed at sales people and business professionals.
Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc., The Wall Street Journal, the Harvard Business Review, and Reader’s Digest.
Ferrazzi was previously Chief Marketing Officer and Head of Sales at Starwood Hotels, where he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry’s first globally integrated marketing organization.
Ferrazzi’s foundation, Big Task Weekend, is an impactful, invitation only event that brings together a diverse group of visionary leaders from top organizations to facilitate partnerships to solve the world’s biggest challenges.
- Challenge Talk
- Relationships for Revenue Growth
- Collaboration for Team Success
- Improving the Customer Experience by Transforming Managers into Trusted Advisors
- New Rules for the Virtual Workplace: Managing Virtual Meetings, Teams, and Employees
Marketing, Business, Branding, Relationships, Networking, Success, Performance, Communication, Leadership, Management
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“Wow! I was amazed by the impact that Keith had on our group at our annual meeting. He was able to take a group of already tight-knit individuals and help them to better the relationships that they have with one another. I have already seen our members start to apply Keith’s principles in with their teams and clients.” - Corporate Event Marketing Assn (CEMA)
"Keith was the perfect opening keynote speaker at our conference. His energy woke up the room and got the Summit off to a sizzling start. You could see the audience perk up and hang on Keith's every word. His anecdotes from his years as chief marketing officer really resonated with this particular audience. People were inspired and energized by Keith's presentation. In a day which also featured keynotes from Mark Cuban and CNN's Anderson Cooper, Keith was the conference's most talked about speaker." - CNN International (International Advertising Assn) (IAA)
"Keith's message was extremely empowering and insightful. He's ability to clearly communicate the strategies and practices critical for building deeper, more personal relationships provided our members a roadmap that will allow them develop meaningful relationships long after the conference. His messages on personal branding and individual currency helped our members shift their current perceptions about their profession on both a micro and macro level." - Society of Consumer Affairs Professionals (SOCAP)
"Your (Keith)'s speech was by and large the most discussed event at our conference! Your zeal and your enthusiasm was not only seen but felt throughout the entire audience. Your insight on how to turn an ordinary conference, a meeting, or any other type of corporate event into an opportunity to foster deep personal relationships provided our members with a refreshing new outlook that will forever change the way they conduct business. Your concepts of transparency and vulnerability allowed our members to immediately connect and interact with one another a level I thought was never possible. I still am receiving emails to this day recognizing the impact Keith’s message has had on both their professional and personal lives!” - Meeting Professionals International (MPI)
We could not have chose a better way to kick off our conference than opening with Keith. He energized the audience, increased the level of engagement and connection among attendees, and provided important learnings that carried over through the balance of the conference. In fact, a number of other keynote and workshop speakers referred back to Keith's presentation. The feedback we have received since the conference has been outstanding, with Keith and his plenary noted as highlights. – Healthcare Businesswomen’s Association