Tom Sant Flash Video

A former college professor, standup comic, and founder of two successful firms, Dr. Tom Sant has had an extraordinary impact on the way business people communicate. Recognized as the world's foremost authority on winning sales proposals, he has shared his ideas in three powerful books: "Persuasive Business Proposals," "The Giants of Sales," and "The Language of Success."

Named one of the top ten sales trainers in the world by Selling Power Magazine, Tom has helped thousands of people around the world improve their ability to deliver the right message the right way. Through his consulting firm, Hyde Park Partners, he provides thought leadership, consulting, and training programs focused on sales process improvement, the creation of compelling value propositions, and the development of winning sales proposals.

Tom has been a popular keynote speaker at conferences from New York and London to Istanbul and Perth. And he does more than just talk about success. He has written over $30 billion in winning proposals for both private sector and government contracts. Tom’s clients include Microsoft, Procter & Gamble, AT&T, Johnson Controls, Booz Allen, Thomson Reuters, Accenture, Dell, HSBC, Motorola, Kaiser Permanente, General Electric, and hundreds more. He was named the first ever Fellow of the Association of Proposal Management Professionals in recognition of his contributions to the field.

Tom’s interest in the use of technology to facilitate communications led him to invent the world’s first proposal automation system in 1991, the first Web-based content configuration system for producing proposals, letters, and presentations in 1995, and the first system for automatically analyzing and responding to complex RFPs. Today the latest versions of these systems are used by thousands of companies around the world.

Tom Sant's writing has received numerous awards, including the Gold Medal at the New York Industrial Film Festival for best script, the IABC Gold Quill for best video script, the Silver Telly for best non-broadcast video and film script, and the Platinum Award from the MarCom Association for outstanding writing in an electronic newsletter, an award won in competition against more than 3,000 other entries.

  • Killer Executive Summaries
  • Building the Business Case
  • Identifying Your Differentiators
  • How to Open Doors and Close Deals: The Science of Selling Smarter
  • The Language of Success: Delivering a Client-Centered Message
  • The Winning Message: What Matters in the Modern Proposal
  • Winning by a N-O-S-E: The Secret Structure of Persuasion
  • Selling on Value…Even When Value Has No Value
  • Driving Waste Out of Sales
  • Hunting Whales for Fun and Profit: The Science of Decision Making and How It Affects Customer Behavior

Sales, Business, Relationships, Customer Service, Success, Sports
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